Super Cheap Auto Group Limited comprises four businesses: Supercheap Auto, BCF (Boating Camping and Fishing), Goldcross Cycles and Ray's Outdoors. Started in 1972 by Reg and Hazel Rowe, Super Cheap Auto Group has grown to become one of Australia and New Zealand's largest retailers with around 400 stores across Australia and New Zealand and annualised sales in excess of 1 billion.
Our Goals
- To be one of the 10 largest Australasian retail corporations.
- To achieve the highest team member retention across the specialty retail sector.
- To achieve higher customer satisfaction ratings than our competitors in the markets in which we operate.
- To provide returns to shareholders that exceed the benchmark ASX 300 by 5%.
Differentiators
- Products & Innovation
- Identifying and launching innovative value products, services and concepts quicker than our competitors whilst maintaining the relevance of our core range.
- Learning and Development
- Providing development programs and career long learning opportunities that attract, develop and retain loyal and passionate team members.
- Customer Focus
- Having a clear understanding of our customers' requirements and delivering friendly and informative customer service through whichever channel our customers choose.
- Core Systems
- Leveraging our core systems and infrastructure to provide efficient and cost effective multi channel solutions.
- Speed and Discipline
- Executing our plans with speed and discipline to ensure we achieve our objectives.
Our Team Members
The Super Cheap Auto Group Team's dedication and the Super Cheap Auto Group culture have been the drivers of the company's growth. The team collectively strives towards developing and growing the business to achieve market leadership in the retailing of auto parts and accessories and outdoor leisure products across Australia and New Zealand. A strong sense of pride and team work can be found at all levels of the Super Cheap Auto Group team and senior management endeavours to introduce human resource management initiatives that motivate team members to achieve their personal best, increasing job satisfaction and company performance.